Welcome to The Pimlico Project

Colour-drenched styled home to hire in London

A bold, joyfully curated Victorian townhouse where design dreams take centre stage. Whether you’re hosting an effortlessly chic working lunch, planning an away day with a twist or scouting a quirky shoot location, The Pimlico Project delivers a backdrop brimming with charm, colour and character. Every corner tells a story. Every detail sparks creativity.

A design-led location that reflects your style

We hear you. You’ve had your fill of beige boardrooms and soulless shoot locations. You’re after a space that sparks ideas – that looks like it belongs in a magazine but feels like a creative cocoon.

Enter The Pimlico Project.

A colour-soaked sanctuary in the heart of London, curated with vintage gems from Rock the Heirloom and brought vividly to life in collaboration with Edward Bulmer Natural Paint. Think rich, layered textures, bold palettes and styling that sings. It’s not just a location – it’s a love letter to sustainable design.

As featured in Homes & Antiques as a “masterclass in joyful colour drenching,” this is a home where everything has a story – and where your story fits right in.

Walk through the door, and something shifts. The colour, the vibe, the soul. Suddenly, your brand shoot feels iconic. Your event feels elevated. Your away day? Actually fun.

About The Pimlico Project

A vibrant townhouse flat in Pimlico filled with antique treasures, artisan textiles and serious personality. It’s a feast for the senses – and the camera.

Available to hire for:

  • Editorial and commercial photoshoots and filming
  • Creative workshops
  • Brand events and pop-ups
  • Working lunches, away days and team sessions

Key spaces

  • Large, light-filled kitchen & dining area
  • Cosy living room with colour-drenched walls
  • Styled bedrooms with layered textures
  • Bathroom with vintage charm

Features and facilities

  • Abundant natural light
  • Blackout blinds
  • Wifi
  • Quiet, low ambient noise
  • Free parking
  • Tea & coffee available
  • First aid kit onsite

The Pimlico Project x Edward Bulmer Natural Paint

The Pimlico Project isn’t just easy on the eyes – it’s a love letter to sustainable design.

This bold townhouse has been transformed using a bespoke palette of Edward Bulmer’s all-natural hues. Crafted in collaboration with their expert colour consultants, the space moves in perfect tonal harmony, proof that “eco” and “elevated” are no longer mutually exclusive.

Made from breathable, plant-based ingredients, Edward Bulmer paints deliver on both aesthetics and ethics – with over 100 glorious shades that are as kind to the planet as they are to your walls. Every element of the space has been consciously curated: antique finds sourced by Amy at Rock the Heirloom, artisan textiles from That Rebel House and layer upon layer of vintage charm.

The result? A riot of colour, character and craftsmanship – a true masterclass in joyful, sustainable style.

"The Pimlico Project has brought vibrant colour into my life in a big way!
It has been the most epic sustainable transformation and we are so proud of it!"

Amy

The Pimlico Project isn’t just a venue. It’s a vibe.

Ready to ditch the ordinary and embrace the extraordinary? Let’s do it. To check availability, ask questions and book, please email amy@rocktheheirloom.co.uk

As Featured in Reclaim

Reclaim is the ultimate read for eco-conscious creatives who love their homes layered with history, imagination and heart.

Our Pimlico Project graced its pages with the headline: “Endless possibilities with spirited colour, hope and fun.”

Inside, you’ll find Amy’s colour-confident approach, blending joyful hues with vintage pieces and meaningful details – proof that sustainable interiors can be stylish, bold and completely unique.