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Welcome to The Pimlico Project

Colour-drenched styled home to hire in London

A bold, joyfully curated Georgian townhouse where design dreams take centre stage. Whether you’re hosting an effortlessly chic working lunch, planning an away day with a twist or scouting a quirky shoot location, The Pimlico Project delivers a backdrop brimming with charm, colour and character. Every corner tells a story. Every detail sparks creativity.

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A design-led location that reflects your style

We hear you. You’ve had your fill of beige boardrooms and soulless shoot locations. You’re after a space that sparks ideas – that looks like it belongs in a magazine but feels like a creative cocoon.

Enter The Pimlico Project.

A colour-soaked sanctuary in the heart of London, curated with vintage gems from Rock the Heirloom and brought vividly to life in collaboration with Edward Bulmer Natural Paint and That Rebel House. Think rich, layered textures, bold palettes and styling that sings. It’s not just a location – it’s a love letter to sustainable design.

As featured in Homes & Antiques as a “masterclass in joyful colour drenching”, this is a home where everything has a story – and where your story fits right in.

Walk through the door, and something shifts. The colour, the vibe, the soul. Suddenly, your brand shoot feels iconic. Your event feels elevated. Your away day? Actually fun.

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About The Pimlico Project

A vibrant townhouse flat in Pimlico filled with antique treasures, artisan textiles and serious personality. It’s a feast for the senses – and the camera.

Available to hire for:

  • Editorial and commercial photoshoots and filming
  • Personal brand and social media photoshoots
  • Creative workshops
  • Brand events and pop-ups
  • Working lunches, away days and team sessions

Key spaces

  • Large, light-filled kitchen and dining area
  • Cosy living room with colour-drenched walls
  • Four styled double bedrooms with layered textures
  • Two bathrooms with vintage charm

Features and facilities

  • Abundant natural light
  • Blackout blinds
  • Wifi
  • Quiet, low ambient noise
  • Tea and coffee available
  • First aid kit onsite

Important info

  • Minimum booking: three hours
  • Capacity: the space comfortably accommodates up to 12 people maximum at any one time. The dining table comfortably seats six guests for a sit-down meal.
  • Parking: on-street parking available with Ringo; multistorey car park within two minutes' walk
  • Local amenities: cafes, shops, bars and restaurants all a short stroll away
  • Transport: Tube, rail and buses

House rules

  • Please remove outdoor shoes to preserve our gorgeous yellow runner
  • Please lift, don’t drag furniture
  • No smoking inside
  • Leave no trace: take everything with you

The Pimlico Project x Edward Bulmer Natural Paint

The Pimlico Project isn’t just easy on the eyes – it’s a love letter to sustainable design.

This bold townhouse has been transformed using a bespoke palette of Edward Bulmer’s all-natural hues. Crafted in collaboration with their expert colour consultants, the space moves in perfect tonal harmony, proof that “eco” and “elevated” are no longer mutually exclusive.

Made from breathable, plant-based ingredients, Edward Bulmer paints deliver on both aesthetics and ethics – with over 100 glorious shades that are as kind to the planet as they are to your walls.

In fact, every element of the space has been consciously curated with layer upon layer of vintage charm. Amy at Rock the Heirloom sourced all the antiques (of course!). Sarah Davenport's artisan homewares emporium That Rebel House provided artisan textiles – from statement lampshades and rugs to a stunning hand-embroidered suzani – for the perfect rebellious flair.

The result? A riot of colour, character and craftsmanship – a true masterclass in joyful, sustainable style.

"The Pimlico Project has brought vibrant colour into my life in a big way!
It has been the most epic sustainable transformation and we are so proud of it!"

Amy Eld, founder of Rock The Heirloom


The Pimlico Project isn’t just a venue. It’s a vibe.

Ready to ditch the ordinary and embrace the extraordinary? Let’s do it.

To check availability, ask questions and book, please email Amy hello@rocktheheirloom.co.uk

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From flea markets to Pimlico: Amy’s colourful journey

Our founder Amy’s passion for sustainable, joyful interiors takes centre stage in Reclaim, where her Pimlico Regency home is celebrated for its playful, spirited approach to colour.

Raised in a creative, antiques-loving family, Amy transformed a freshly renovated 1830s home using vintage rugs, curated antiques and bold paint shades.

Collaborating with That Rebel House and Edward Bulmer Natural Paint, she embraced colour with confidence, creating a lively, lived-in home and events space – a story Reclaim highlights for its “endless possibilities with spirited colour, hope and fun”.

Thinking about going bold at home?
Read more to get you started.

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